New Product Development Process

GCP's mission is to set the industry standard for excellence in industrial product sourcing and new product development.

To achieve this, GCP follows a 5-Stage process when developing new products for our customers.

5-Stage Process:

1. Feasibility Analysis
2. Project Assessment
3. Program and Product Development
4. Market Testing
5. Commercialization

This process allows GCP to:

1. Determine if the opportunity exists for cost savings before moving ahead with investment,
2. Evaluate whether the capability and capacity are present to produce the product, 
3. Ensure that we are strategic in regard to our market entry.

If there is a new product that you would like GCP to conduct a free feasibility analysis on at one of our GCP Approved SuppliersTM, or to learn more about GCP's New Product Development Program, please Contact Us!