How GCP Helped a Canadian OEM Supplier Develop a Cost-Effective Rubber Material Solution

In a wheat field, a combine harvester and tractor work seamlessly under a clear sky, transferring grain with precision. Surrounded by trees, they showcase the efficiency of the latest rubber material solution in their operations.
In a wheat field, a combine harvester and tractor work seamlessly under a clear sky, transferring grain with precision. Surrounded by trees, they showcase the efficiency of the latest rubber material solution in their operations.

Customer: Canadian Industrial & OEM Supplier
Industry: OEM

The Challenge

A Canadian industrial and OEM supplier faced a complex challenge: they needed a material with the technical performance of rubber belting but at a price point comparable to plied sheet rubber. This gap in the market created a hurdle for their product line, limiting their competitiveness and ability to meet their customer demands.


The Solution

GCP developed an innovative solution to fit the customer’s performance needs. We:

  • Formulated a custom blended material using SBR (Styrene-Butadiene Rubber) and recycled rubber, combining durability and performance at an accessible price point.
  • Collaborated closely with the customer to ensure the material met their technical requirements for quality, strength, durability and flexibility.

The Results

This single, custom-formulated rubber compound has become the foundation for an entire range of products:

  • Expanded product line: The initial compound was engineered into various structures with multiple thicknesses and plies, catering to a wide array of products to be used in OEM and industrial applications.
  • Increased competitiveness: The diverse options helped the customer gain an edge in the market, meeting more customer needs and increasing sales by an average of XX% per year since the product’s introduction.

Conclusion

By combining innovative material engineering with a focus on consistent quality and cost-effectiveness, GCP enabled this Canadian OEM supplier to overcome their material challenges, expand their product offerings, and strengthen their position in the industry.

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