Customer: Canadian Industrial & OEM Supplier
Industry: OEM
The Challenge
A Canadian industrial and OEM supplier faced a complex challenge: they needed a material with the technical performance of rubber belting but at a price point comparable to plied sheet rubber. This gap in the market created a hurdle for their product line, limiting their competitiveness and ability to meet their customer demands.
The Solution
GCP developed an innovative solution to fit the customer’s performance needs. We:
- Formulated a custom blended material using SBR (Styrene-Butadiene Rubber) and recycled rubber, combining durability and performance at an accessible price point.
- Collaborated closely with the customer to ensure the material met their technical requirements for quality, strength, durability and flexibility.
The Results
This single, custom-formulated rubber compound has become the foundation for an entire range of products:
- Expanded product line: The initial compound was engineered into various structures with multiple thicknesses and plies, catering to a wide array of products to be used in OEM and industrial applications.
- Increased competitiveness: The diverse options helped the customer gain an edge in the market, meeting more customer needs and increasing sales by an average of XX% per year since the product’s introduction.
Conclusion
By combining innovative material engineering with a focus on consistent quality and cost-effectiveness, GCP enabled this Canadian OEM supplier to overcome their material challenges, expand their product offerings, and strengthen their position in the industry.