In this episode of Clarity Generates Confidence we welcome Will Maley, Event Director at Select Global Events, to the show. Will delves into the profound impact of the COVID-19 pandemic on live events and tradeshows, examining the obstacles faced by the industry and how event organizers have adjusted to prioritize attendee safety and engagement. Moreover, Will highlights the escalating significance of marketing in this new landscape, as it plays a vital role in attracting audiences, generating anticipation, and effectively conveying the value of attending events post-COVID.
Tune in as Will shares valuable insights on measuring success at shows and emphasizes the significance of silicone in this thriving industry. Additionally, we explore the highly anticipated Silicone Expo USA, taking place on October 4-5 in Huntington Place, Detroit. National Silicone’s team will be present, and if you register before mid-September, you’ll have the opportunity to win an exciting Detroit experience sponsored by Visit Detroit. Stay tuned for further details! To stay updated and receive announcements, follow Silicone Expo on LinkedIn.